Watch the Recording: DIY Technical Marketing for Developers

The software development industry is more competitive than ever. Being a strong technical expert is essential, but on its own it is often not enough to grow your career or open new opportunities.

In this short, practical talk DIY Technical Marketing, Real World Tips For Building A Successful Developer Brand, delivered at Jfokus 2026 conference, Payara Community Manager Dominika Tasarz-Sochacka explores why personal branding matters for developers and how even small, intentional actions can make a real difference over time.

Drawing on real world examples from years of working with Java developers, the session focuses on three core ideas:
• understanding the value of personal branding in the tech industry
• identifying what makes you unique and how to communicate it clearly
• taking simple first steps to build visibility without turning it into a full time job

This talk is designed to be approachable and realistic, especially for developers who want to focus on building great software while still investing in their long term career growth.